The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly There's a reason has been updated five times: its information is so valuable. Scott covers a wide range of marketing tools in this book, from blogging to video and social media, and I love that he keeps updating the book to keep it relevant as technology changes. Why You Should Read It:If you're looking for a high-level overview of some of the hardest hitting marketing strategies, while still getting some great hands-on tips, this book is ideal. SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs I don't care how 'techie' you are or aren't, as a business owner, you must understand search engine optimization if you want to turn your website into a cash machine and his co-author has written a hugely valuable resource that will help you move up search engine results. His tips range from beginner to advanced, so it's a book to hang onto as your skills grow. No longer just another tactic, search engine optimization has become a full-blown channel on par with PR and advertising -- one you can't afford to ignore. All business owners can benefit from understanding and applying SEO best practices.